The Designer
Madalena Sereno is a Portuguese jewellery designer and silversmith, based in Lisbon.
Having studied silversmithing for 5 years and graduated in Fashion Jewellery at London College of Fashion in 2023, she founded her jewellery brand in 2026.
With every piece she brings something unique and personal to the wearer. Giving great value to craftsmanship, she uses traditional metalsmithing techniques with an innovative approach in her work.
As a designer she creates pieces inspired by natural elements, movement and memories which brings a nostalgic aspect to her work, a sense of “saudade”.
Brand Ethos
With the goal to create timeless heirlooms that will accompany you throughout life, and be passed on to next generations, every jewellery piece is made in silver and carefully crafted.
Every surface is thoughtfully finished, leaving intentional hand marks. You can see it is crafted by hand, with a purpose and to a high standard of quality.
We are trying to be as sustainable as possible, making each piece per order to avoid waste, recycling materials, and partner with local suppliers whenever possible.
